Out of all the things you can do with your computer and broadband internet connection Searching The Internet will be your number one activity, whether you like it or not! The internet revolves around searching for something. Information, Music, Products, Services, Website Pages and so on. Before you can begin searching the internet for something though you first need to know the website address of a Search Engine website.

A Search Engine website is basically a website with a huge database built-in to it that compares the KeyWords (or KeyPhrases) you type into its SEARCH Edit Box with those keywords (or keyphrases) it has associated and assigned to certain website pages. Website pages it has previously searched (spidered) and catalogued (indexed) by Title, Keywords, Keyphrases and Website Address amongst other things; so when you search for "English Tea" for example only search results relevant to English Tea will be displayed.


The four main Search Engine websites at this time are Google (, Yahoo (, Bing ( - Microsoft) and Ask ( This doesn't mean they are the best, it just means they are the most popular. There are other search engine websites out there, but Google is the dominant one - It has its strengths and weaknesses just like the other search engine websites.

Once you have decided which search engine website you want to use, for finding information for example, you need to type its website address into your web browser application's Address Bar edit box and then press the ENTER keyboard key. In this section I will be using the web browser application called Safari, but you might want to use Firefox or Google Chrome instead. I will also be using the search engine website called Google to do my searching, therefore I will now type into safari's Address Bar edit box before pressing the ENTER keyboard key.

Fig 1.0  Type the website address of a Search Engine website into safari's Address Bar edit box and then press ENTER

When the search engine website appears it will be displaying an empty SEARCH Edit Box, in preparation for the Keywords or Keyphrases you will type into it in order to conduct a search. If you type the global (.com) website address for your search engine website (i.e. you will probably be redirected, automatically, to the local website address (i.e. This is quite normal and just means your chosen search engine website prefers you to use its local server (country based database computer) to find results that are more relevant to your country, language and/or keywords/keyphrases.

Fig 1.1  Typing a global website address ( will normally redirect you to the local website address (

You might still get foreign search results (i.e. French results) but the ratio should be something like 90% English and 10% Foreign in that scenario. It all depends on what you are searching for. Searching for a Turkish Rug (carpet) for example will almost certainly display search results (descriptions) in English, but may contain website links that take you to a Turkish website for example; a Turkish website with Turkish text on it.


If you want to narrow down your search, to be even more local (country based), you can do so by clicking on the SEARCH TOOLS button; which appears when you have already searched for something. It will bring up a menu bar that has a drop-down menu on it with the options (menu-items) THE WEB and PAGES FROM THE UK. Clicking on the PAGES FROM THE UK menu-item (option) will tell the search engine website called Google to now only display website pages that originate from the UK; as opposed to originating from anywhere around the world (from THE WEB).

In the example below I have searched for "Mac Computer Lessons", originally using the default option THE WEB, but have since changed that option to PAGES FROM THE UK. This means the search engine website will preference (find and list) UK, English, Based websites first (whenever possible) before foreign or global websites (THE WEB). PAGES FROM THE UK can make a search engine website display more relevant search results thereby filtering out unnecessary website listings.

Fig 1.2  Search for something - Click on the SEARCH TOOLS button - Click on the PAGES FROM THE UK menu-item to display local search results only

You can click between the global (THE WEB) and local (PAGES FROM THE UK) menu-items at any time, without retyping your keywords (or keyphrases), because once you click on the SEARCH button again the search engine website will simply search for your keywords (or keyphrases) again in the relevant mode (global or local). Saying all this; There's not a lot of difference between global and local. The two database computers (global server and local server) should have stored more or less the same information with regards to the UK search results (website listings). So only use the local option (PAGES FROM THE UK) when you feel the global option (THE WEB) is giving out too many irrelevant search results, not narrow enough search results and so on.


In this next example I will use the global option to search for cheap flights to rome, in lowercase. As you type Google displays suggestions (below), based on its database of what other users have typed before, as a way of guessing what it is you want to search for; which can sometimes be hit and miss, but does sometimes save you from typing out a long keyphrase (sentence). In this example it is suggesting Rome, Rhodes, Romania and Reus as my last word and has therefore correctly guessed Rome.

Unless UPPERCASE is needed, for whatever reason(s), you should always use lowercase because the bulk of website content (text, headings, etc) and the way people enter information into a SEARCH Edit Box is in lowercase. Google, and other search engine websites, tend to ignore case-sensitivity but this can be overridden by using Advanced Search criteria filters such as switching on Match Case / Case Sensitivity options. Furthermore, when something is spelt and/or abbreviated with CAPITAL letters or a mixture of CAPITAL letters you might get better, more exact, search results by using UPPERCASE or a mixture of it; but this depends on the nature of the search and the way the search engine website operates.

If you want to use one of Google's suggestions (i.e. cheap flights to rome), even if you haven't finished typing out the keyphrase (sentence), simply click on the suggested keyphrase (sentence) within the Suggestions List (below) or use the Right-Arrow (Right Cursor) keyboard key to highlight and select the whole suggestion before pressing the ENTER keyboard key. You can also click on the SEARCH (Magnifying Glass) button. Either way, you will then be shown the search results for that keyphrase (i.e. cheap flights to rome) (Figures 1.5 and 1.6 below).

Fig 1.3  Begin typing your keywords (or keyphrases) into the SEARCH Edit Box and then click on a listed suggestion to continue

If you keep typing, past the initial suggestion, Google might offer an even longer suggestion. In this example, when I typed cheap flights to rome Google continued by offering from London, from Manchester and so on. Again, if you want to use one of those suggestions just select it as described above.

Fig 1.4  Type your keywords/keyphrases into the SEARCH Edit Box and then press the ENTER keyboard key or click on the SEARCH button

Fig 1.5  The search results for the keyphrase (sentence) - cheap flights to rome - Advertisements are amongst the search results

Fig 1.6  Organic search results for the keyphrase (sentence) - cheap flights to rome - are placed below the Advertisements

Before going any further with examples I will now break down the search results website page so that you know what you are looking at and more importantly what you should and shouldn't be clicking on.

The first thing to remember is that each search results website page consists of a Website Link and Description for each website it lists and that it has listed those particular websites based on your keywords (or keyphrases). In other words, those listed websites have your keywords (or keyphrases) within their own website content (website pages, website titles, website file names and so on). Whether or not you find the contents of those websites relevant is another story and part of the Searching (Learning) The Internet experience.

As an example. You might come across what appears to be a fantastic website listing, based mainly on its description of a "Special Offer", only to find after visiting that website that its "Special Offer" has finished or there is a major catch; therefore making that website's content and its "Special Offer" irrelevant. This is one of the main frustration of searching the internet - Irrelevant search results (website listings). It's what distinguishes a good search engine website from a bad one.


Depending on how popular the product/service is that you have searched for will depend greatly on whether or not its search results website page has advertisements on it. Advertisements come in two flavours. Directly-Related Advertisements that relate directly to your search keyword/keyphrase and Standard Advertisements that may or may not relate, directly or indirectly, to your search keyword/keyphrase. In the example below (and in Fig 1.6 above) the advertisements with a magnolia (beige) background, above the actual search results, are from commercial (big player) companies and individuals and the advertisements to the right of the search results website page are, usually, from smaller businesses and self-employed individuals. Either way, they are competing for your attention.

Although there is nothing wrong with clicking on the website link belonging to an advertisement, to view its promotion for example, most people click on a website link belonging to an actual, organic (non-advertised), search result - A website that has been listed, on pure merit of content, within the main area of the search results website page. Websites listed as "Organic search results" tend to be more popular because they normally contain the answer to a question rather than an advertisement and are therefore perceived as more relevant/helpful.

HyperText  Link

The blue Text Link, which is explained in the Internet Links Explained section, is the actual hypertext link (website address link) to the website page or website (home page) you will visit if you click on that blue Text Link. You will know this because the Green Text underneath the blue Text Link clarifies this by showing you the Path Name - It tells you the url (website address) associated with the blue Text Link. In this example clicking on the blue Text Link would take you to the index (home) website page that lives inside the sub-sub-folder called Rome, which is inside the sub-folder called flights, on the Cheap Flights website ( Basically, you would be taken to the Rome main page.

The search engine normally creates the title for the blue Text Link using the title of the actual website page. I.e. Flights to Rome - Compare cheap Rome flights. If you look at any of the organic search results (blue Text Links) within the main area of the search results website page (Fig 1.6 above) you should notice how Google has bolded the words (keywords), within the title (blue Text link), that you have put in your search keyphrase. In other words, the words CHEAP, FLIGHTS, TO and ROME have been highlighted in bold text.

Green  Text

The green text, which is text only and not a hypertext link (website address link), is showing you the website page or website homepage (index website page) you will be taken to when you click on the blue Text Link (above). Or put another way, it is showing you the hypertext link (website address link) behind the blue Text Link so that you do not click on a blue Text Link blindly.

The hypertext link itself,, can be broken up into its relevant folders. For example. is the main folder of the website, flights is a sub-folder inside the main folder and Rome is a sub-folder inside the flights sub-folder (or a sub-sub-folder of the main folder). Therefore the forward slash after Rome is the same as Rome/index.htm (or Rome/index.html) - see the Web Terminology section for more information.


Although the title of each blue Text Link (hypertext link / website address link) is important, as is the Green Text, it is more important to read the Description underneath the Green Text first. A description, which is based on a website's content but normally taken from the first paragraph of its index (home) website page, can give some clues about the website's content and/or pick up on the keywords (or keyphrases) you entered into the SEARCH Edit Box; which is good if you are looking for the answer to something for example. The description is normally the deciding factor on whether or not to click on the blue Text Link, as is the Green Text.

If the author of a website is aware of how Google makes up a description, as just described, they can manipulate their Introduction to benefit their description. In other words, they could make their website sound better than it really is. On the other hand, if they are unaware of how Google works they will also be unaware that their website description is not as good as it could be. This is something else to take into consideration when deciding whether or not to click on the blue Text Link. In other words, is the website content going to be poor because it lacks information? Is it going to be easy to find the information due to poor navigation and/or because the website owner has not included keywords its customers are looking for?

The reason I point out these considerations is because over time, when you have done a lot of searching, you begin to realize how much time is wasted clicking on blue Text Links because the description sounds too good to be true! For example. If you are looking for some Free Software (i.e. Free Audio Converter) the description might be Free Download, which you misinterpret as Free Software.

This could be because of the way the author wrote the description or because of the way the search engine website created the description (i.e. it twisted the wording....because it is a computer that does not fully understand English). Therefore, when you click on the blue Text Link you are disappointed to see the £ (or $) sign next to the advertised Free Software, because the software is actually Free-To-Download/Free-To-Try but not Free-To-Use (i.e. you must pay to use it without restrictions). Hence the need to find search results that mention Free-To-Use instead of Free-Trial in this scenario.


If you look at the Green Text line very carefully you will notice it has a drop-down menu to the right/end of it. And if you click on that drop-down menu you will have the choice of clicking on either the CACHED menu-item or the SIMILAR menu-item. The SIMILAR menu-item (option) means go and re-search the internet (Google's database of websites) for similar websites, with similar content, to the one belonging to this Green Text. So in this example it means go and re-search the internet for related websites that are offering similar deals/offers as this website (the one associated with the Green Text).

The CACHED menu-item (option), pronounced: Cashed, is very important and yet very unused; even though it can be a lifesaver. Imagine you have been searching for hours looking for a specific piece of information when up comes a blue Text Link with a Description that makes you say with frustration/impatience "At last!", because the description describes exactly what you are looking for. All you need to do now is click on the blue Text Link.

Now imagine that when you click on that blue Text Link your website browser (i.e. Safari or Firefox) produces an error message saying "Page Could Not Be Displayed", because the owner of the website is no longer paying for the website to be hosted (displayed). You would probably feel like crying! And after crying and cursing you would probably abandon the search! If only you knew about the Cached option before.

With the cached feature a search engine website stores a copy of a website for a limited period. That means, even if a website is no longer hosted (live on the internet), you can click on the CACHED menu-item to see a copy of the website page you thought did not exist. So with the above scenario the CACHED menu-item could be your lifesaver, especially if what you are looking for is rare information.

Act quickly though! If a website has been off the internet (unhosted/offline) for a while the search engine website might of deleted its copy of that website. Or the copy might be too old. Meaning, if the copy was taken on January 26th with a description stating "In April we have 50% discount on everything" but it is now February 3rd whereby the website has since closed down that April offer can never happen - The search engine website only has an out-of-date (cached) copy.

Search  Results

When you do any kind of searching with a search engine website it will return the "Number Of Results Found" somewhere near the top of its website page. In the example below About 44,000,000 results (0.19 secs). This means the search engine website estimates it has about 44,000,000 search results in its "Database Of Websites" relating to the keywords you have entered into the SEARCH Edit Box. Or put another way; It estimates it has 44,000,000 blue Text Links you can click on! That's 44,000,000 website pages you can visit.....if you are still alive by then!

To put that into perspective; A lot of those search results are going to be repeated results - Different blue Text Links (different descriptions) that take you to the same websites. An example of this is when you ask a question as an indirect query. E.g: Cannot Open E-Mail Using MAIL Application. What you will get if you search for that keyphrase is search results based on the answer whereby many of those search results will list the same websites as possibilities for containing the answer; The same answer worded differently. So if a forum (questions and answers) website has answered the same question ten times, ten different ways, the search engine website may list those ten different answers as ten different search results - Ten blue Text Links each with a different description, such as: E-Mail Fix For MAIL Application, How To Fix MAIL Application and so on.

Fortunately many search engine websites can quite easily detect similar website content within their database copies and therefore avoid displaying repeated results. However, with more and more websites appearing each year and the fact spammers fill websites with junk content (i.e. junk answers on forums) search engine websites sometimes duplicate too many results. This is one reason why it pays to make your keyphrase as descriptive as possible. So instead of searching for Cheap Car Insurance, which is pretty generic these days, it may be better searching for something more specific such as Cheap Car Insurance For First Time Drivers In London. That way you will get fewer generic results.


At this point I will just clarify the search results website page - At the top of the page and to the right side of it you may or may not see Advertisements, depending on how popular your search keywords (or keyphrases) are. In the mid-section of the page are organic (non-advertised) search results that each consist of a blue Text Link (hyperlink / website link) that when clicked on will take you to the website (or website page) mentioned in the Green Text. The description underneath the Green Text gives you a clue as to what that website (or website page) may contain in terms of information, products and/or services.

So now you know what you are looking at on each search results website page the next step, before actually searching the internet, is to learn how to make your searches faster/better by using the correct keywords and keyphrases (sentences).

Before a search engine website begins to search its Database Of Websites for your keywords/keyphrases it separates them into individual keywords. For example. If your keyphrase is where can i buy red wine in france? the search engine website will separate that phrase into the following keywords before searching its Database Of Websites: where, can, i, buy, red, wine, in and france.

As soon as you click on the SEARCH button you might expect the search engine website to find websites (blue Text Links) with titles such as "Buy Red Wine in Bordeaux" and "If you turn left at the lights, past the post office....", because you have asked the question Where? If you asked a Human the same question you would expect the answers to be "In Bordeaux" and "Turn left at the lights, past the post office....look for a shop called MAC Wines". Unfortunately, a Search Engine website (Computer) does not think/answer in the same way as a Human and can only think in Broken English (or whatever your language is).

Fig 2.0  The results for where can i buy red wine in france?

The websites (blue Text Links) returned for the search keyphrase where can i buy red wine in france?, on page one of Google's search results website page (above), are mainly to do with Wine Making, Buying Wine Online, Wine Advice and Wine History. Yet none of them answered my question directly of Where? and more precisely Where In France?. This is because the keyword where was not as strong or highly ranked as Buy and Wine. Hence why the search results were to do with Wine Sellers and the buying of wine in general. Unfortunately this scenario happens frequently whereby you don't quite get what you were looking for.

Over time you begin to realize it pays to use two or more keyphrases and/or use broken English by cutting out the in-between keywords such as In, Of The, At and so on. If you look at the results for cheap flights to rome you will notice Google does not rate in very highly. And the same applies for where can i buy red wine in france?. where, in and ? are not highly rated.

A better keyphrase for the latter would be french wineries in france for example because although the where keyphrase has been taken out, you are now indirectly asking for search results related to French Wineries. In other words, you are asking Google to search for website content that mentions French Wineries because more than likely those search results will reveal where in france the french wineries are and where they are being sold (i.e. directly from the winery). The In France part of the keyphrase just clarifies that you want to know about french wineries In France, as opposed to In The UK. You could put In Bordeaux to be more precise with the region and therefore narrow down the search.

Fig 2.1  A different, perhaps more precise, way of Thinking the search - Click on a blue Text Link to see where the search takes you.

As you can see from the search results website page above, there is one result mentioning wine tours and another that allows you to search french wineries in different regions. By clicking on these blue Text Links and investigating further there is a possibility I will find out where to buy french wine in france. Remember. Clicking on a blue Text Link is only the beginning of the trail. Like all searches, you have a start point (start looking) and an end point (found it)....hopefully!! Therefore, clicking on the blue Text Link called French Wineries - Wine Searcher might only give me info on Wine Regions but then again it might give me one or more useful links to Free Wine Tasting and/or Wine Sellers.

I will not know until I start searching. In many scenarios you may end up searching, with different keywords/keyphrases, over a period of one day, one week, one month or whatever and find nothing or something. In other words. The information is usually out there but it may not be at your finger tips that quickly. Hard work, Time and Thought is needed.....and a clean mouth (for those days when you start cursing that useless ******* stupid search engine website!).

Below is a list of some useful keywords to try. Most of them help me out on a weekly basis.


When searching for free software (i.e. free audio converters) you normally end up with results that contain the word FREE, either in the title of the blue Text Link or in the description, which the website owner has probably put there to entice you to click on their blue Text Link. When you visit their website though, by clicking on their blue Text Link, do not be surprised if you find the free software is in fact Free-To-Download and/or Free-To-Try software only. This happens all the time, to many people's frustration. It is becoming more and more difficult to find 100% Free-To-Use software these days, especially quality software.

Using the keyword FREEWARE at the beginning of your keyphrase can produce better search results. This is because in software terminology (jargon) the word Freeware means totally free-to-use, basically. If you see the word Shareware for example it means you must pay the software author(s) a Fee for using their software. Shareware software is normally free-to-use for a limited period of time, before you have to pay the Shareware Fee, and may also be limited in terms of its features/functionality.

Freeware on the other hand is totally free-to-use but may not be as good as its shareware equivalent, but then again some freeware is of a commercial quality. If you were looking for some shareware software then obviously you could put SHAREWARE, instead of Freeware, at the beginning of your search keyphrase. Another keyword to use is OPEN SOURCE which is better than freeware but is in many cases for the programmer. Example: freeware audio converters or open source audio converters.


Adding the keyword DOWNLOAD to the end of your keyphrase normally gives results whereby the blue Text Link has a direct-download link to the software you are searching for. If you are searching for "quicktime media player" for example your search results may be about the many different versions of the QuickTime Media Player and QuickTime Media Player Support whereas searching for "quicktime media player 10" gives search results that are more specific to QuickTime Media Player 10. However, if you search for quicktime media player 10 download many of the search results will be based on the many different websites that contain a download link to QuickTime Media Player 10.

You should always download Apple's software (i.e. QuickTime Media Player 10) from an Apple ( download link before entertaining another website's download link for that software. This is because the other websites might not be linking directly to the Apple website page (i.e. but instead linking to their own Apple website page (i.e. which they may not have permission to do, especially if they are storing the actual Apple software on their website. In other words, an illegal download/copy.

Watch out for the bad people who put a bogus link on their website page, usually titled DOWNLOAD NOW, that make you think from their own software description that you will be downloading some original software (i.e. QuickTime Media Player 10) when in fact you could be downloading a Virus Infected file from their website.

ALWAYS USE THE ORIGINAL SOFTWARE AUTHOR'S WEBSITE WHENEVER POSSIBLE. If the original software author's website is mentioning, or giving, a software download link that is from another website you should be able to trust that other website. When a software author mentions, gives and/or recommends another website to download their software from, it is called a Mirror Website or Alternative Download.


site: is a keyword used before a website's domain name (i.e. Its search results give a blue Text Link for each website page that is stored on the website you are searching, which makes site: very useful for those occasions where you cannot remember where you saw something from.

For example. You can remember going to and reading an interesting article! about Security but cannot remember the name of the website page or article nor its hypertext link (website page address). Using the search results from you could then look at the hypertext links (Green Text), titles of the blue Text Links and/or Descriptions of those search results to jog your memory. Hopefully, you would then find the interesting article you was reading before. site: basically gives you an index of a website's website pages.


links:  is a keyword used before a website's domain name (i.e. links: Its search results give a blue Text Link for each website that is linking directly to the website you are searching. For example, links: shows you which websites have a direct link to Although direct links can be found anywhere (i.e. mentioned by any website or individual) they are usually found in Forums (Questions and Answers websites) as recommended websites, disappointing websites, author advertisements and so on.

links:  is very useful if you have had a bad experience with a company for example. You could find the links for that company, to see where else they advertise their bad deeds, and then inform each linked website of that bad company's ways. You could also use links: to investigate a company before buying something from them for example. If you read the comments on the forums, for example, where a company's website link is mentioned you can get an idea of that company's policies/reputation for example. Remember. People use forums a lot and will always write good/bad comments on them when a company is good/bad.


This one may seem obvious after a while but to a beginner who does not know..... When searching for a service or business in your area do not assume the search engine website knows where you are at the present time. It is a search engine not a sat-nav! Meaning, if you are looking for a Plumber in your area do not search for "plumbers" only. You must put your town/city into the keyphrase, such as plumbers in london or plumbers in westminster, london. "Plumbers" only will give you worldwide or national plumbers. If you want to be even more specific you can use the first part of your postcode. plumbers in W1. Or if you want to be general, region-wise, but not worldwide you can put plumbers in south london for example.

Minus, Plus and Double Quotes

The - symbol can be used to eliminate certain searched keywords. For example. If you are looking for bass guitar and your search results always contain bass player and bass guitar courses alongside the bass guitar search results you can use the - symbol to eliminate bass player and bass guitar courses search results. Example: bass guitar -player -courses. Another use is when using names. If you are searching for washington dc but keep getting george washington in your search results you can use: washington dc -george.

The + symbol separates keyphrases from one another. Example: red wine + wine retailers. This makes sure red wine and wine retailers are searched for, even though the search engine website will also split them into keywords and look for red, wine and retailers too.

If you want to make sure that something is searched for in whole, use double quotes. Example: "red wine" or "red wine" + "wine retailers". Double quotes come in handy when you are looking for a phrase in a song lyric or a quote from a speech and so on. For example. Imagine you know the words to a song but cannot remember who sang it. You would search for the lyrics you remember (i.e. "ice ice baby") and get the result for the artist (i.e. vanilla ice). Another example is when searching for information.

Think how you would ask a question and then put the main part of it inside quotes. For example, your whole question: How do I upgrade to OS X Mountain Lion?. In your search you could leave out the basics "How do I" and just search for "upgrade to OS X Mountain Lion?". You leave out the basics to give your search a better chance. Many people would also search for "How do I upgrade to OS X Mountain Lion?" but by leaving out the basics the search engine will find results like "I could not upgrade to OS X Mountain Lion", "I successfully upgraded to OS X Mountain Lion", "did anyone manage to upgrade to OS X Mountain Lion?". You would then follow those leads (links) in order to see if/how OS X Mountain Lion can be upgraded from your existing operating system - Some of the search results might reveal YouTube Tutorials and Know-How websites for example.

The search engine normally finds these results by looking through forums (Q/A boards) - It quotes/extracts what other people have said/asked before you. So if it's a general question you have, search for the core questioning only. In other words. You are trying to replicate what someone, like yourself, would ask if they had your problem. Another thing you can do is shorten the question into broken English. So instead of "QuickTime keeps crashing with error 1234 when I play a movie" you might use "how to fix QuickTime error 1234" instead simply because when enough people have the same problem it naturally gets shorten to the latter when people search for the same solution. The opposite would be true if you wanted to be very specific - You would include the basics such as "how do I fix.....", "why does quicktime keep crashing when....." and "quicktime keeps crashing but only when I play a mp4 movie".


If you need to know the lyrics for a piece of music you can use the lyrics: keyword. Example: lyrics: ice ice baby.

Dictionary: and Definition:

If you need to know the meaning or definition of a word you can use the dictionary: keyword or definition: keyword (they are roughly the same). Example: dictionary: coke or definition: coke.

Bad Words = Bad Websites

Sometimes you will use an innocent word like Uniform or Naked in your searches without realizing this invokes Adult Material websites to be listed amongst the search results. For example. You may be searching for a Uniform (i.e. Nurses Uniform) because you are a nurse but the search engine might think otherwise. The same goes for the BBC's cookery programme called Naked Chef, by Jamie Oliver. Searching for Naked Chef lists many Jamie Oliver/Naked Chef website pages amongst the search results, but if you go past website page 20 of those search results for example the search results tend to list more specific websites relating to the words Naked and Chef.....Jamie Oliver is then abandoned in favour of the Adult Material websites!


If you want a more specific/narrow search you should look for a search engine's ADVANCED SEARCH or NARROW SEARCH option, if they have one, that is usually close by - Near the SEARCH button for example. In this example I am using Google's ADVANCED SEARCH menu-item, from its Cog-Wheel/Settings drop-down menu, to narrow my search for jobs in london. At the moment it has 1,950,000,000 search results.

Fig 3.0  Click on the ADVANCED SEARCH menu-item, from its Cog-Wheel/Settings drop-down menu, to continue.

To begin an advanced search first type a keyword/keyphrase into the SEARCH Edit Box as normal and then look to the right-side of the SEARCH (Magnifying Glass) button for the Cog-Wheel/Settings drop-down menu (button). When you have located it, click on it (Fig 3.0 above) to go to the advanced search website page.

Fig 3.1  The options on the Advanced Search website page can help filter search results

The advanced search website page allows you to really strip down your search. In this example I have stated that I only want English results (all other languages will not be included in the advanced search). I have also stated that I would like to search through the website only. And finally. I have stated that I only want results from the last 24 Hours - This is good as it disregards older results (older job postings in this case). If I wanted to I could of switched on SAFE SEARCH, which tries to avoid Adult Material content for example, but in this case I know to be okay. Therefore I clicked on the ADVANCED SEARCH button (Fig 3.1 above).

The advanced search has stripped down the search results to specifically look at, in English, for the last 24 Hours. This has reduced the search results down to 11,000 for the last 24 Hours compared to search results of 29,800 for the Past Week. The global search results were 1,950,000,000 because they consisted of search results from Google's whole "Database Of Websites" since it was first created. Obviously you would actually go to to look for a job. The example here is to show how to do an advanced search. If I did not put into the equation jobs in london would still be of use because it would of shown me different Job Agencies and/or different Job Websites, therefore I might of found a job agency or job website I never knew existed before.

If you click on the SEARCH TOOLS button you will see the approximate number of search results (not shown here). Interestingly, the search in this case used the SITE: feature to narrow down the search; as well as my own filtering of time and country. Hence why I suggest you use the special keywords mentioned above to help you with your searching of the internet.

Fig 3.2  The advanced search feature has used SITE: to help narrow down the search results

At the end of the day, month or year! you should eventually find what you are looking for. "Momma's secret recipe" is no longer a secret. Those who say "If I tell you that I will be out of a job" are probably redundant anyway! because their knowledge is on the internet already. The internet covers a wealth of information and you know what they say.....Information IS Power.